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Re: swiss-list: Hell is... Fly Swiss?

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Re: swiss-list: Hell is... Fly Swiss?

From: Nicole Hillbrecht <click for textversion of email address >
Date: Fri, 01 Feb 2002 16:25:49 -0800
X-Mailer: Mozilla 4.75 [en] (WinNT; U)

I agree with you - 'pay less, get more luxury' really sounds like a dotcom concept,
doesn't it? And fortunately it is government sponsored - excuse me: funded. (And with my
1.85m height, I also agree with the leg room..)

Actually I do not care a lot about the name or how the logo looks like. But I do not
think that it is the right time to offer luxury as a concept to get customers, when
security is extremely important and other airlines offer extremely cheap tickets.
Especially when a lot of people are scared to travel with airlines and a lot of other
people prefer paying less..

The old Swissair already had a very good brand - it was known as a secure, reliable
airline (whether true or not). This is what most of the people already have in mind when
thinking 'Swiss'. I do not think, that it is necessary to serve wine in 7dl bottles and
use porcelaine plates (with plastic knifes?).

However I do believe, that rather security features on board will convice customers to
fly with the new Swiss airline.

Nicole

Vladimir Bossicard wrote:

> > I could not agree more. Although you forgot that they want to do the luxus version
> > for low priced tickets... (pay less, get more luxury?)
>
> I'm still trying to figure out how the "pay less, get more luxury"
> works. It sounds really like a dotcom: as long as you have the funding,
> you can support a luxurious business that loses money. Once the funding
> is gone...
>
> I traveled several times to Switzerland (including with Swissair) and my
> best experience was without hesitation with AA. Non-direct flight
> (Swissair was), not the newest Boeing, american food, plastic forks &
> glasses... but LOT of room for my leggs (much more than with Swissair).
> And for a 12 hours flight it makes _all_ the difference (at least to me).
>
> If Swiss does not offer more room, I won't flight with them. Even with
> real glasses, metal forks and fresh painted Boeings/Airbuses.
>
> -Vladimir
>
> --
> Vladimir Bossicard
> www.bossicard.com
>

--
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Nicole Hillbrecht
headwire
25006 crystal circle
lake forest
ca 92630, usa
++1 949 595 4365
http://www.headwire.com
headwire - connect your brain
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Received on Sat Feb 02 2002 - 00:37:01 PST
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