>
Date: Fri, 01 Feb 2002 13:21:12 -0800
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Right on! :-)
I could not agree more. Although you forgot that they want to do the luxus version
for low priced tickets... (pay less, get more luxury?)
Especially in these times, it seems to me, it would be wiser to invest more money
in security than in luxury - moreover as it seems to be known that the security of
Crossair is not the very best...
Nicole
Massimo Fuchs wrote:
> Here we seem to go all over again...
>
> Just focus on high-end branding, luxury positioning, life style
> consulting, porcelain plates, etc., spend a billion Swiss Francs for it,
> and all will be fine, right? Just sell those tickets based on the brand
> expectation thus created, and then don't worry or care about the
> delivery anymore, as the sale was already made and the money received
> before the service must be delivered anyways, right?
>
> As if the name and the other nonsense alone would make a difference
> between success and failure for a commodity service business with a very
> high component of fixed costs and overhead.
>
> As for me, I couldn't care less what name the airline has that I'm
> giving my thousands of dollars of monthly air travel budget to, what
> color the plane is in, what cross or symbol the tail harbors, where the
> on-board merchandise was made, or where the fabric of the seat comes
> from, for as long as it is secure, reliable and efficient, giving me
> value for my money, and meets or exceeds my expectations, consistently.
>
> If the same gauging, arrogance of its staff and snobbish approach to
> service prevail, as before, I, like many, will continue to avoid the
> flying Swiss tube, regardless of the "name with sex appeal," as
> mentioned in a Swiss tabloid recently. How did that joke about hell go
> again, the British for food, the Germans for police, the Italians for
> organization, the Swiss for sex...? Or is it now the Swiss to run an
> airline?
>
> IMHO, time to focus on, and invest money in, what really matters, not
> the least into the people that actually make a name. Or maybe Messrs
> Dose Brule should simply take a couple of flights on Southwest and look
> at the financial performance SWA achieves with its straightforward,
> reliable and consistent approach: keep the expectations low, then exceed
> them, and everybody will be supportive and happy. A $98 investment,
> round-trip...
>
> Best, Massimo
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Received on Fri Feb 01 2002 - 21:41:49 PST
