From: Christian Simm < >
Date: Thu, 30 Aug 2007 14:55:01 -0700
X-Mailer: Apple Mail (2.752.3)

Dear Swiss-Listers,

We hope you had a great summer and are happy to announce the first of
many fascinating events organized at swissnex San Francisco this Fall :

WEDNESDAY SEPTEMBER 19, 2007, 6:00pm - 9.00pm
" Boundaries and Meaning in Landscapes : From Science to Art and Back "

SEPTEMBER 20 - OCTOBER 12, 2007, 11.00 AM – 5:00 PM (Mon-Fri only !)
" Minimal Landscapes Exhibition "

TUESDAY SEPTEMBER 25, 2007, 7.30am - 9.30am (BioBreakfast meeting)
" From Market to Discovery and Back, the Value of Early
Commercialization "

SAVE THE DATES :
Mon Oct. 22 : Unconventional Aerial Robotics
Thu Nov. 1 : Opening of the InOut exhibition (at AIA San Francisco)
Fri Nov. 2 : Fire Art at Burning Man
Wed Nov. 7 : Fashion in Equation

----------------------------------------------------------
WEDNESDAY SEPTEMBER 19, 2007, 6:00pm - 9.00pm
----------------------------------------------------------

«« Boundaries and Meaning in Landscapes : From Science to Art and
Back »»

Boundaries are an ever-shifting phenomenon in our lives that are full
of meaning and consequences. Using the opening of Prof. Ariel Ruiz i
Altaba’s exhibit Minimal Landscapes as a jumping-off point, swissnex
San Francisco presents an evening of spirited discussion on the
relationship between art and science.

The round-table discussion will be conducted by Dr Leonard Shlain,
Chairman of Laparoscopic Surgery at the California Pacific Medical
Center and author of various books and articles on the subjects. The
panelists of this round-table include: the artist and Professor at
the University of Geneva Ariel Ruiz i Altaba, gallery owner Stephen
Wirtz, LBNL Professor Emeritus of Chemistry John Hearst, author
Piero Scaruffi, SF-MOMA curator Rudolf Frieling, and University of
San Francisco Professor of Chemistry Tami Spector.

This event is sponsored by Think Swiss (www.thinkswiss.org) and co-
sponsored by the Leonardo Scientists Working Group
(www.leonardo.info). Think Swiss is a US-wide program on Education,
Research and Innovation. The program is under the auspices of
Presence Switzerland (PRS), the Swiss State Secretariat for Education
and Research (SER) and the Swiss Federal Department of Foreign Affairs.

Detailed program and registration : http://
www.swissnexsanfrancisco.org/activities/events/MinimalLandscapes
Location & parking : http://www.swissnexsanfrancisco.org/aboutus/contact

------------------------------------------------------------------------

----
SEPTEMBER 20 - OCTOBER 12, 2007, 11.00 AM – 5:00 PM (Mon-Fri only !)
------------------------------------------------------------------------ 
----
«« Minimal Landscapes Exhibition »»
As part of ThinkSwiss - Brainstorm the future - swissnex San  
Francisco brings you an exhibit presenting a series of 15 prints from  
the artist and scientist Ariel Ruiz i Altaba. The exhibition opens on  
September 19th, kicked off by a round-table discussion on the  
relationship between art and science : “Boundaries and Meaning in  
Landscapes: From Science to Art and Back”.
“Minimal Landscapes represents an exploration of form in its essence,  
devoid of distracting elements. The photographic images show black  
islands forming archipelagoes of explicit and implicit meanings that  
become imaginary landscapes in the viewer’s mind. Each image is the  
approximation of actual living form to classical minimal perfection.”
Ariel Ruiz i Altaba has exhibited his art work internationally in  
private and museum collections in the USA and in Europe. He is also  
Jeantet Professor at the School of Medicine of the University of Geneva.
Details : http://www.swissnexsanfrancisco.org/activities/events/ 
MinimalLandscapesExhibit
Location & parking : http://www.swissnexsanfrancisco.org/aboutus/contact
------------------------------------------------------------------------ 
----
TUESDAY SEPTEMBER 25, 2007, 7.30am - 9.30am (breakfast meeting)
------------------------------------------------------------------------ 
----
«« From Market to Discovery and Back, the Value of Early  
Commercialization »»
Together with the French-American Chamber of Commerce in San  
Francisco, swissnex is pleased to bring you another informative event  
in the ongoing series, "Life Science Breakfasts".
Due to increased competition and difficulty in bringing new and  
innovative products to market, aligning R&D and commercial functions  
has been an area of increasing focus for the last 15 years.  The  
industry has been forced to define ways to address these challenges  
and ensure that scarce R&D and commercial resources are focused on  
the most commercially viable targets. Attempts to address these  
challenges have resulted in various models incorporating cross- 
functional project teams, aligning around a therapeutic area, or  
establishing cross-functional portfolio decision-making bodies.
This session will cover the drivers for early commercialization  
models improvements, explore the paradoxes it can create and what it  
takes to develop the right product for tomorrow leveraging  
relationships between sciences, sales and marketing.
7:30 am
Breakfast and Networking
8:00 am
Program with speakers including Jean-Marc Niemetz, Vice President of  
Global Life Science, Capgemini, and Kristi Jones, Director of Sales,  
Genentech
Details and registration : http://www.faccsf.com/Events/LFB_August07.htm
Location & parking : http://www.swissnexsanfrancisco.org/aboutus/contact